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BSH Home Appliances debuts Beverly Hills showroom

Bosch unveils a high-end hub in a luxury retail hotbed.
4/30/2025

BSH, the home appliances division of the Bosch Group, has opened its latest Experience and Design Center showroom in North America, located in Beverly Hills, Calif. Spanning 6,684 square feet, the showroom is aimed toward design, real estate, builder, architecture, culinary and consumer groups, per the company.

The Beverly Hills showroom is at 257 N Canon Drive, Suite 102. It serves as a multifunctional space to display BSH’s three North American brands: Bosch, Thermador and Gaggenau. Visitors can interact with the company's newest products and latest tech, the company says, adding that the showroom also facilitates personalized consultations with specialists.

BSH's new Beverly Hills location
A look inside BSH's new Beverly Hills showroom and design center.
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"This new Beverly Hills EDC is not just a showroom; it’s an inspiring Southern California experience,” says Christopher Kaeser, head of sales at BSH. “It’s a sophisticated space where visitors can see, touch and experience the innovation and craftsmanship behind our three iconic brands – Bosch, Thermador and Gaggenau. This location will serve as a true hub for the design, real estate, builder and luxury community – offering inspiration and collaboration, while further reinforcing BSH as the go-to for premium, luxury and ultra-luxury home appliances.”

The Beverly Hills location will also host exclusive workshops, brand launches, trade partner training and media events. BSH currently operates a network of 10 Experience and Design Centers across North America. This includes its first California location in Irvine, as well as locations in Chicago, New York City, Miami, Houston and Washington, D.C. Additionally, BSH's presence in Canada includes showrooms in Toronto, Vancouver and Montreal.

BSH's rebate program to support wildfire recovery
BSH has introduced a rebate program for those affected by the devastating wildfires in Los Angeles and the surrounding areas earlier this year. A similar program is launching for recovery in Maui, Hawaii.

California wildfire relief rebate
Bosch: Consumers who purchase a qualifying four-piece Bosch kitchen package, which must include one serialized unit from at least four different categories, will receive a $700 rebate via a Bosch Visa prepaid card.
Thermador: Consumers who purchase a qualifying four-piece Thermador kitchen package, which must include one refrigeration unit, will receive a $2,000 rebate via a Thermador Visa prepaid card.
Gaggenau: Consumers who purchase a qualifying four-piece Gaggenau kitchen package, which must include one refrigeration unit, will receive a $2,500 rebate via a Gaggenau Visa prepaid card.
Eligible counties: Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Ventura and Kern.

Maui County wildfire relief rebate
Bosch: Consumers who purchase a qualifying four-piece Bosch kitchen package, which must include one serialized unit from at least four different categories, will receive a $700 rebate via a Bosch Visa prepaid card.
Thermador: Consumers who purchase a qualifying four-piece* Thermador kitchen package, which must include one refrigeration unit, will receive a $2,000 rebate via a Thermador Visa prepaid card.
Gaggenau: Consumers who purchase a qualifying four-piece* Gaggenau kitchen package, which must include one refrigeration unit, will receive a $2,500 rebate via a Gaggenau Visa prepaid card.
Eligibility: Must live in Maui County to qualify. Valid through: Dec. 31, 2025
Applications: May be submitted through BoschApplianceRebate.com and https://www.thermador.com/us/support/natural-disaster-relief-support (proof of residency required).

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