A new name for Arrow
Arrow Fastener, a big name in tools since 1929, adopted a new name: Arrow Tool Group. The change reflects the company’s continued growth and expanded portfolio of iconic American tool brands designed for trade professionals, DIYers, and ceiling installation contractors, according to the Saddle Brook, N.J.-based company.
“For nearly a century, Arrow has stood for American ingenuity, hands-on reliability, and practical solutions that professionals and DIYers depend on,” said Roberto Izaguirre, chief executive officer of Arrow Tool Group. “As Arrow Tool Group, we’re honoring that legacy while embracing a broader future — one rooted in innovation, reliability, and a deeper commitment to our customers across every segment of the trades and DIY
market.”
The new name reflects Arrow’s expanded brand lineup, which includes Arrow, Goldblatt, Pony Jorgensen, SK Professional Tools, and Arrow RevealCut— a collection of respected names in the tool business.
“Doing business as Arrow Tool Group enables us to better serve our customers by providing access to a wider portfolio of trusted American brands,” said Justin Sumner, vice president of sales. “Our customers will benefit from expanded product categories, streamlined service, and the same quality they’ve come to expect — all under one unified sales platform.”
Sumner continued, “This name change will not affect how we do business with our customers. While our branding, logo, and website will be updated to reflect the new identity, all customer contracts, banking details, and
customer relationships remain unchanged.”
Arrow Tool Group will continue to operate from its Saddle Brook, N.J. headquarters and serve as the U.S. sales, marketing, and distribution hub for its parent company, Hangzhou GreatStar Industrial Company, a global leader in tools, robotics, and industrial equipment.